{"title":"Not Your Mother's","description":"\u003cp\u003eNot Your Mother's (NYM) is a new hair care line from the U.S. that started in Tampa, Florida, in 2010. It was made to give you salon-quality results at a low price.\u003cbr\u003eIt has a full line of shampoos, conditioners, treatments, and stylers that are \"life-tested\" for every hair goal, such as curl care, volume, smooth\/frizz control, repair, and color care.\u003cbr\u003ePeople love NYM for its dry shampoos and styling products that are easy to use and quickly refresh and add texture.\u003c\/p\u003e","products":[{"product_id":"not-your-mothers-blue-sea-kale-pure-coconut-water-conditioner-473ml","title":"Not Your Mother's Blue Sea Kale \u0026 Pure Coconut Water Conditioner 473ml","description":"\u003cp\u003eNot Your Mother's Blue Sea Conditioner is a hydrating conditioner that adds moisture to hair while keeping it light, soft, and easy to style. This conditioner, which is based on sea minerals, helps hair look healthy and feel light. It contains coconut water and crambe maritima extract, which help nourish the hair and make it smoother and shinier. The conditioning formula works on the mid lengths and ends to make it easier to untangle and manage every day without making your hair feel heavy. This Not Your Mother's Blue Sea conditioner is great for people who want to hydrate and soften their hair. After every wash, it makes hair feel clean, balanced, and comfortable.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":45961984770179,"sku":"102682","price":18.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/Not-Your-Mothers-Blue-Sea-Kale-Pure-Coconut-Water-Conditioner-473ml-Moisturizing-Conditioner-Aladin-Beauty.jpg?v=1773293716"},{"product_id":"not-your-mothers-curl-talk-leave-in-conditioner-177ml","title":"Not Your Mother's Curl Talk Leave-In Conditioner 177ml","description":"\u003cp\u003eNot Your Mother's Curl Talk Leave-In Conditioner is a spray on product that protects, softens, and smooths textured hair all day long. This leave-in conditioner keeps hair light and comfortable while making it easier to untangle and style. It has a mix of oils, rice extract, and amino acids that are good for your hair. It keeps hair soft and keeps moisture in check without making it heavy. You can either let it air dry or diffuse it, and it will fit right into your daily life. The fine mist application makes sure that the product is evenly distributed throughout the hair, from the roots to the ends. With a citrus jasmine scent, this makes the hair feel clean, safe, and smell great.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":45961996796035,"sku":"102683","price":15.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/ShoaibWorkBook_19.png?v=1782204193"},{"product_id":"not-your-mothers-matcha-green-tea-wild-aple-blossom-masque-283g","title":"Not Your Mother's Matcha Green Tea \u0026 Wild Apple Blossom Mask 283g","description":"\u003cp\u003eThe Not Your Mother's Matcha Green Tea \u0026amp; Wild Apple Blossom Mask is a very nourishing hair mask that will make dry, stressed hair soft, shiny, and hydrated again. This plant based formula adds a lot of moisture to hair without weighing it down, so it works on a wide range of hair types, from straight to textured. There is matcha green tea and wild apple blossom in the mask. It makes hair that looks dull look better and healthier and smoother. It has glycerin and plant oils in it, which make hair easier to style and softer after each use. This Not Your Mother's matcha green tea hair mask is great for people who want to keep their hair light and hydrated. It helps restore hair that feels dry, frizzy, or like it needs more care. It smells like fresh green tea and apples.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":45962020814979,"sku":"102684","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sMatchaGreenTea_WildAppleBlossomMask283g_e3710240-9304-4d24-a14d-db2c29897ac0.png?v=1782203617"},{"product_id":"not-your-mothers-curl-talk-bond-building-mask-8oz","title":"Not Your Mother's Curl Talk Bond Building Mask 8oz","description":"\u003cp\u003eNot Your Mother’s Curl Talk Bond Building Mask is an intensive curl care formula designed to deeply nourish curly, wavy, and textured hair while restoring moisture balance and improving softness. It helps strengthen the look of curls and enhances elasticity, leaving hair smoother, more hydrated, and easier to manage.\u003c\/p\u003e\n\u003cp\u003eIdeal for people with dry, damaged, or frizz prone curls who need deeper weekly repair and hydration. With regular use, it improves curl resilience, enhances definition, and restores a healthier looking texture. hair feels softer and more polished, \u003c\/p\u003e\n\u003cp\u003eOverall, it delivers deep conditioning care that revitalizes curls, making them look stronger, smoother, and more refreshed after every use.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136191709315,"sku":"105704","price":17.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sCurlTalkBondBuildingMask8oz.png?v=1782204087"},{"product_id":"not-your-mothers-curl-talk-cream-6oz","title":"Not Your Mother's Curl Talk Cream 6oz","description":"\u003cp\u003eNot Your Mother's Curl Talk Cream 6oz\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136192987267,"sku":"105705","price":17.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sCurlTalkCream6oz.png?v=1782204049"},{"product_id":"not-your-mothers-curl-talk-sculpting-gel-6oz","title":"Not Your Mother's Curl Talk Sculpting Gel 6oz","description":"\u003cp\u003eNot Your Mother’s Curl Talk Sculpting Gel is a curl defining styling gel designed to shape and hold curls, waves, and textured hair with a soft, flexible finish. It provides structured curl formation while maintaining lightweight control, helping reduce frizz and enhance natural curl definition. It delivers long lasting styling support without stiffness or heaviness, making it ideal for smooth, polished curl styling.\u003c\/p\u003e\n\u003cp\u003ePerfect for people with curly, wavy, or textured hair who want defined curls with natural movement. It helps improve curl shape, boost shine, and maintain softness throughout the day. Hair feels more controlled yet touchable, with enhanced bounce and reduced frizz after styling.\u003c\/p\u003e\n\u003cp\u003eOverall, it offers reliable curl definition and balanced hold, making it an essential styling gel for achieving soft, structured, and naturally beautiful curls every day.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136193740931,"sku":"105706","price":17.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sCurlTalkSculptingGel6oz.png?v=1782204011"},{"product_id":"not-your-mothers-curl-talk-shampoo-12oz","title":"Not Your Mother's Curl Talk Shampoo 12oz","description":"\u003cp\u003eNot Your Mother’s Curl Talk Shampoo is a sulfate free shampoo for curly hair, designed to gently cleanse and refresh curly, wavy, and textured hair while maintaining natural softness and shine. It helps remove buildup without stripping moisture, making it suitable for regular wash routines.\u003c\/p\u003e\n\u003cp\u003eIt is ideal for people with curly, wavy, or frizzy hair who need a gentle cleansing solution that does not weigh hair down. With consistent use, it helps improve hair texture, enhances curl shape, and makes styling easier while supporting healthier looking, more controlled curls.\u003c\/p\u003e\n\u003cp\u003eOverall, it is a moisturizing curl shampoo that offers a balanced cleansing experience, helping maintain soft, defined, and naturally vibrant curls without heaviness or residue.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136194887811,"sku":"105707","price":17.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sCurlTalkShampoo12oz.png?v=1782203756"},{"product_id":"not-your-mothers-kids-curly-care-cream-6oz","title":"Not Your Mother's Kids Curly Care Cream 6oz","description":"\u003cp\u003eNot Your Mother’s Kids Curly Care Defining Cream is a lightweight leave-in curl cream for kids designed to enhance natural curl patterns in curly, wavy, and coily hair while keeping it soft, smooth, and easy to manage. Its gentle styling formula helps define curls without stiffness, making daily styling simple and comfortable.\u003c\/p\u003e\n\u003cp\u003eIt is ideal for children with textured hair who need soft definition and easy manageability, as it helps improve curl shape, reduce frizz, and maintain a hydrated, naturally polished look across all curl types without feeling heavy or sticky.\u003c\/p\u003e\n\u003cp\u003eOverall, this kids' curl defining cream is a practical choice for everyday styling, and it helps keep curls soft, well shaped, and naturally defined while making haircare routines easy and enjoyable.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136195379331,"sku":"105708","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sKidsCurlyCareCream6oz.png?v=1782203911"},{"product_id":"not-your-mothers-kids-curly-care-detangler-8oz","title":"Not Your Mother's Kids Curly Care Detangler 8oz","description":"\u003cp\u003eThe Not Your Mother’s Kids Curly Care Detangler Spray is a lightweight detangling spray for kids’ curly hair designed to make curls, waves, and coils easier to manage after washing or during daily styling. Its gentle conditioning mist helps smooth knots, improve comb-through, and keep hair feeling soft, comfortable, and simple to handle.\u003c\/p\u003e\n\u003cp\u003eIt is ideal for children with curly, wavy, or coily hair who need quick and effortless styling support, as it helps reduce tangles, improve manageability, and maintain a soft, hydrated feel across all curl patterns without making the hair heavy.\u003c\/p\u003e\n\u003cp\u003eOverall, this kids' curl detangler spray is a practical choice for everyday haircare, and it helps keep hair smooth, manageable, and refreshed while making styling routines simpler and more enjoyable.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136196165763,"sku":"105709","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sKidsCurlyCareDetangler8oz.png?v=1782203857"},{"product_id":"not-your-mothers-kids-curly-care-shampoo-8oz","title":"Not Your Mother's Kids Curly Care Shampoo 8oz","description":"\u003cp\u003eNot Your Mother’s Kids Curly Care Moisturizing Shampoo is a gentle, tear free shampoo for kids’ curly hair designed to cleanse softly while keeping curls, waves, and coils feeling light, soft, and refreshed. Its creamy foam formula spreads easily through the hair, helping maintain comfort and manageability during everyday wash routines.\u003c\/p\u003e\n\u003cp\u003eIt is ideal for children with curly, wavy, or coily hair who need a mild and caring cleansing step, as it helps improve softness, support easier detangling, and maintain a naturally fresh feel without weighing the hair down.\u003c\/p\u003e\n\u003cp\u003eOverall, this kids' moisturizing shampoo is a practical choice for daily hair care, and it keeps hair clean, soft, and comfortable while making wash days simple and enjoyable.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136196952195,"sku":"105710","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sKidsCurlyCareShampoo8oz.png?v=1782203813"},{"product_id":"not-your-mothers-matcha-green-conditioner-15-2oz","title":"Not Your Mother's Matcha Green Conditioner 15.2oz","description":"\u003cp\u003eNot Your Mother’s Matcha Green Conditioner is a lightweight nourishing hair conditioner for all hair types designed to leave hair soft, smooth, and refreshed after every wash. Its creamy formula helps condition mid lengths to ends while maintaining a light, natural feel that is easy to manage and style.\u003c\/p\u003e\n\u003cp\u003ePerfect for dry, dull or hard to manage hair that needs extra softness and easy detangling, it helps to promote manageability, supports a smoother texture and keeps a fresh, balanced feel all day long.\u003c\/p\u003e\n\u003cp\u003eOverall, this lightweight moisturizing conditioner is a practical choice for everyday hair care, and it helps keep the hair looking vibrant, soft, and well maintained without adding heaviness.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136197279875,"sku":"105711","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sMatchaGreenConditioner15.png?v=1782203573"},{"product_id":"not-your-mothers-royal-honey-conditioner-15-2oz","title":"Not Your Mother's Royal Honey Conditioner 15.2oz","description":"\u003cp\u003eNot Your Mother’s Royal Honey Conditioner is a nourishing hair conditioner for dry hair designed to improve softness, manageability, and overall smoothness after washing. It is a creamy conditioner suitable for mid length and end care. Its formula helps condition the hair, leaving it feeling more comfortable, soft, and easier to style.\u003c\/p\u003e\n\u003cp\u003eIt is ideal for individuals with dry, rough, or textured hair who want better hydration and control, and it helps improve texture while supporting a more polished and refreshed look; it works across different hair types with regular use.\u003c\/p\u003e\n\u003cp\u003eOverall, this repair and moisture conditioner is a practical choice for everyday hair care, and it keeps the hair smoother, healthier, and more manageable. 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Its lightweight cleansing formula refreshes the scalp while maintaining a balanced, non heavy feel for everyday use.\u003c\/p\u003e\n\u003cp\u003eIt is ideal for individuals with dry, rough, or textured hair who want improved softness and easier daily styling, as it helps enhance moisture balance, improve hair feel, and support smoother detangling across different hair types.\u003c\/p\u003e\n\u003cp\u003eOverall, this moisturizing hair shampoo is a practical choice for daily hair care, and it helps leave the hair looking softer, smoother, and more refreshed with consistent use.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136197640323,"sku":"105713","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sRoyalHoneyShampoo15.png?v=1782203518"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/collections\/not-your-mothers-aladin-beauty.jpg?v=1773481829","url":"https:\/\/www.aladinbeauty.com\/collections\/not-your-mothers.oembed","provider":"Aladin Beauty","version":"1.0","type":"link"}