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Because it is light, you can use it every day without it getting heavy or building up, which keeps your hair flexible and easy to style. It helps your hair feel stronger and more resilient while you detangle, which makes it look less broken when you brush it. It also makes it easier to slip, so you can easily run a wide-tooth comb, a flexible brush, or your fingers through the hair from the ends to the roots. This is a great step to take before styling because it makes the base smooth so that creams and gels spread out better. 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The formula helps weak spots along the hair fiber while also making it shinier and giving it a smooth, healthy-looking finish. Even though it feels like it's conditioning your hair a lot, it doesn't weigh it down, so you can use it every day when your hair needs extra care. Hair feels softer, looks shinier, and is much easier to style after rinsing. 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It feels refreshing and cleanses lightly, making it a good choice for everyday use, especially when your scalp is dry and your hair needs softness without heaviness. This shampoo is meant to make your scalp feel clean, make your hair easier to style, and make your hair look healthier.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952919076995,"sku":"100327","price":11.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Dry-Itchy-Shampoo-355ml-Clarifying-Shampoo-Aladin-Beauty.jpg?v=1773262672"},{"product_id":"dry-itchy-conditioner-as-i-am","title":"As I Am Dry \u0026 Itchy Conditioner 355ml","description":"\u003cp\u003eThis Dry \u0026amp; Itchy Conditioner is a light rinse-out conditioner that nourishes and moisturizes the scalp while also hydrating dry hair to make it softer and easier to style. 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If you want hair that is easier to comb through, looks healthier, and is always ready for creams, gels, or protective styles without feeling heavy, this leave-in is a good choice.  This one works well with a routine that focuses on comfort, hydration, and ease of use every day.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952919601283,"sku":"100329","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Dry-Itchy-Leave-in-Conditioner-237ml-Leave-in-Conditioner-Aladin-Beauty.jpg?v=1773262679"},{"product_id":"dry-itchy-oil-treatment-as-i-am","title":"As I Am - Scalp Serenity \u0026 Luminous Moisture Oil 120ml","description":"\u003cp\u003eWhen your roots feel heavy or lose their natural lightness in between wash days, it can be challenging to maintain a glossy and fresh appearance.\u003cbr\u003eMany discover that an accumulation of surface contaminants and environmental stressors causes their style to appear flat or lose its bright glow. 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