Bouclème is a British brand that makes curl-care products. Michele Scott-Lynch started it to help people wear their waves, curls, and coils with confidence and "get serious about curls." 
It is known for its plant-based, curl-specific formulas that are meant to cleanse, condition, and define curls without using harsh sulfates or heavy silicones. 
The line includes everything from hydrating cleansers and conditioners to masks, leave-ins, curl creams, gels, and accessories like curl towels and silk pillowcases. 
Bouclème also talks about how it cares about the environment, like its plans to use biodegradable packaging and its goal of becoming a B Corp.