Pretty Curly Girl is a hair care brand that focuses on curls and uses natural, research-based formulas based on the Curly Girl Method. It sells gentle cleansers, conditioners, stylers, and treatments that are made to hydrate, define, and protect waves, curls, and coils. The brand focuses on vegan, high-performance formulas and uses a mix of simple and new ideas to make healthy, frizz-free curls that are well-defined through easy, effective routines.