Umberto Giannini is a well-known British haircare brand, founded by celebrity hairstylist Umberto Giannini, with roots in professional salon expertise and styling innovation. The brand gained popularity for creating accessible, salon quality products that cater to different hair types, especially curly and wavy textures.

With a strong focus on vegan and cruelty free formulas, Umberto Giannini combines performance with conscious beauty, offering products that help define curls, control frizz, and improve manageability. Today, it is widely recognized for its curl friendly ranges and continues to deliver easy to use solutions for achieving healthy, defined, and styled hair at home.