Imbue is a vegan haircare brand from the UK that celebrates and promotes natural curls, kinks, and coils instead of "taming" them. It offers a complete line of Curly Girl-compliant cleansing, conditioning, and styling products that are free of silicones, sulfates, and parabens and made with curl-loving, sustainably sourced ingredients like coconut oil and Cupua butter. Imbue's formulas, which are backed by celebrity hair expert Michelle Sultan, are made to nourish, define, and lock in moisture for curl types 3A–4C and to increase curl confidence on a daily basis. Additionally, the brand highlights inclusivity, positivity, and recyclable packaging for textured hair care communities around the world.