Jessicurl is an independent hair care brand based in California. It was established in 2002 by Jessica McGuinty with a vision of making vegan, cruelty-free, and gluten-free products that are perfect for naturally curly and textured hair. It all started with the cult-favorite *Rockin' Ringlets Styling Potion, and now there is a whole line of cleansers, conditioners, and stylers that nourish, define, and enhance curls without using harsh chemicals. The brand is known for its gentle, salon-quality formulas and its focus on embracing natural texture. You have the right to stay curly. People all over the world buy Jessicurl products, and people with curly hair love them for their quality, performance, and care for everyone.