Yari is a European hair and beauty brand that focuses on natural, plant-based products that protect and nourish hair and skin without using harsh chemicals like sulfates, parabens, or silicones. It sells a wide range of products, including hydrating shampoos, conditioners, curl creams, gels, and leave-ins, as well as pure botanical oils and treatments that make hair more manageable, shiny, and moisturized, especially for curly and textured hair. The brand's specialty is using natural ingredients like coconut, shea, argan, and aloe vera to support healthy hair structure, definition, and softness.