It is a strong powder mask that cleans hair and scalp deeply by getting rid of silicone and styling residue. This makes hair feel completely clean and "reset." Khadi makes this khadi deep charcoal cleanse. It uses ultra fine amla activated charcoal powder to help lift buildup like a magnet. Reetha (Indian soapnut) helps create a mild, natural lather that makes your hair feel clean, even if your scalp is sensitive or your hair is fine. It is said to be the best treatment to do before coloring, especially with plant based dyes, because it helps get rid of residue that can make the finish uneven. The mask turns into a dark paste because of the charcoal, but it doesn't color the hair, so it's a good choice for switching to more natural routines or for detox style wash days. This is a simple deep cleansing step for hair and scalp that tend to get buildup.