Ouidad is a high-end hair care brand that focuses only on curls. Its shampoos, conditioners, treatments, and styling products are made to moisturize, shape, and improve all types of curls, from soft waves to tight coils. Ouidad is known for combining new curl-care science with nourishing ingredients. They help natural curls look their best every day by controlling frizz, giving curls memory, and making them easy to manage.